Bachelor of Business (Honours)

Major in Marketing and Information Systems

> Bachelor of Business (Honours) - Major in Marketing and Information Systems

This programme introduces students to the theoretical and applied concepts in marketing as well as the analysis of business problems to provide solutions in the complex business environment with a critical focus on sales targets and profit maximization. The rapid emergence of the global Knowledge Economy has changed the marketing concept significantly which produce tangible and intangible products. The course content in this programme has the right mixture of theoretical and application-based marketing, product development, market research, consumer behaviour, digital marketing, project management, and applied marketing-related modules. The career prospects for the students are well diverse. Their skillset can be used either in the private or government sectors in the areas of brand management, retailing, corporate communications, product development, services industry, academic, marketing analyst and media consultancy etc.

Programme Length: 3 Years

  • Principles of Economics
  • Effective Communication
  • Principles of Marketing
  • Business Statistics
  • Information Systems & Database Design
  • Melayu Islam Beraja
  • Principles of Management
  • Principles of Accounting
  • Business and ICT Law
  • Business Strategy, Ethics & CSR
  • Introduction to Computer Logics
  • Internet & Multimedia
  • E-Business
  • Market and Business Research
  • Electives
    • Banking and Enterprise Risk Management
    • Financial Reporting
    • Evolution and Socio-Economic Impact of Technologies
  • Research Methodology
  • International Marketing
  • Interactive Services Marketing
  • Entrepreneurship
  • Digital Marketing
  • Retail Management
  • Consumer Behaviour
  • Final Year Project/ Incubation Project
  • Industrial Attachment
  • Marketing Communications & Branding
  • New Product Development & Commercialisation